Did you know that the average Internet user sees as many as 1,700 banners in a month? Internet users between the ages of 25 and 34 see 2,094 banners in a month. It is undeniable that online advertising is an affordable way to draw attention to a product or to increase brand awareness but it has its drawbacks.
Online banner advertising conversion
However, online ads may not be as efficient as you think. It is estimated that 8% of Internet users are responsible for 85% of all the clicks on banners. The click through rate for online ads is only 0.1%. Online banners are seen by many users but a very small percentage of users actually click on these ads and it seems that a specific niche or age group that accounts for 8% of Internet users is much more likely to click on ads than other Internet users. It is also estimated that a significant percentage of clicks on online ads are accidental, which is not a good experience for users and can cause users to see your brand in a negative way.
In other words, online advertising might not be adapted to your target audience or be worth the investment. If you have not been getting good results from your online marketing campaigns, it is time to invest in print ads. A lot of businesses shy away from print ads due to the high cost but print ads yields a return on investment ratio as high as 13 to 1. This means that for every $167 spent on print ads by U.S. businesses, $2,095 worth of goods are sold.
Print advertising still has many advantages over online
Print ads have several advantages over online ads but it is important to pay attention to the design, format and even to the quality of the paper used. These details will determine whether or not a print ad grabs the attention of the recipient and can also influence their opinion of your brand. You should consider getting help from ad design services so you can send out quality print ads that convey a positive image of your brand while grabbing the attention of your recipients.
AdMedic offers print ad design services at a very affordable cost. You should contact us with details about your project and we will send you a quote for your print ad campaign.