You have a small business. You have been going strong for several years, but you are looking to grow. Your mind immediately goes to new marketing strategies. So you try several mass marketing options: television ads, radio ads, Internet ads. Unfortunately, you see little return on your investment. In fact, you quickly discover that the capital you would require to compete with larger businesses would put you out of business in a week.
Don’t be discouraged! There is a more efficient and effective marketing technique that could just do the trick for you.
Direct response advertising allows you (the small business owner) to capitalize on the funds you have available for marketing. This form of marketing elicits an immediate response from your potential customer. Whether it’s being added to your email list, being redirected to your website, or being encouraged to call for more information, direct response advertising does not waste any time in getting prospective customers to your literal or virtual doorstep. [Read more…]