A custom designed landing page – specifically targeting your audience and promotion – dramatically increases conversions over driving your traffic to you website’s home page. AdMedic can create continuity with your campaign by designing banners, print ads and landing pages.
Here are some important ingredients when creating effective landing pages:
- Create a clear call to action. Don’t ask your customer to do more than one thing. You can have multiple call to action buttons, but only one offer per page.
- Write in clear, informative language. Focus on the clear benefits. Use bulleted text and break up copy into copy blocks. Some people scan, some read every word. Keep the message simple, informative and persuasive.
- Include graphics or video. Depending on the offer, video can be a powerful video. Also supporting copy with photos or graphics (charts or visuals that quickly show your point) will make a more powerful impact.
- Test your pages on a regular basis. Test your offer and layouts. Compare long copy versus short copy. A/B split testing is key to getting the very best out of your landing page. But just be sure you only test one thing at a time. If conversions go up you want to be clear why it did. Constantly track your analytics to determine which inbound traffic is converting the most.