Even with many people making the shift to reading their news online, millions of people all over the country either have their newspapers delivered every day or they make the trek to the store to purchase one. That’s why newspaper advertising is still relevant, and why many businesses depend on these ads to keep a steady flow of traffic coming into their stores.
The question is, what’s the best way to create a newspaper ad design that will get results? Today we’d like to discuss three different elements that come together to create a terrific newspaper ad.
Element #1: Speak to the reader’s pain
The very first element that captures the attention of any reader is when their pain or their problem is identified. If you think about the types of ads you have read in the past, and the ones you responded to, what sets them apart? Chances are that if the ad touched on a subject that was personal to you, or that identified an issue you were experiencing, you responded positively to the ad. This takes some practice in order to do it right, but once you figure out how to identify with potential customers through your print advertising copy, you’ll have figured out how to use them to grow your business.
Element #2: Offer your solution
Once you’ve identified with your potential customers, they’ll be looking for a solution to their problems. Offering your services or your products as a solution isn’t always good enough. People want to know why something works. why something works. The Internet and other ad campaigns are filled with competitors vying for their attention, so you have to make your business stand out from them.
Element #3: Maximize creativity to boost recall
The element of creativity is where many business owners tend to get stuck. It’s the element that will stick in readers’ minds long after they’ve put down their newspaper. A creative ad might have a little bit of shock value to it, wrapped around a whole lot of truth. It might be funny, giving them something they’ll want to share with others later on. No matter what creative techniques you use, it helps to think outside the box.
If you’re looking for creative and effective newspaper ad design, we want to invite you to contact us. As professionals in this industry, we’ve taken the visions of many business owners and made them come alive in ways that grew their businesses. We’d love to do the same for you!
