When a business chooses to advertise in a magazine, they are not only putting their money on the line, they’re putting their reputation on the line as well. To us, it’s clear why a business would need professional magazine ad design, but you might need some convincing. Well then, here are a few reasons to seriously consider when choosing a print advertising design company for your next campaign.
Respect your Potential Customer
Although it makes sense to treat the reader with respect and not insult their intelligence, there are other things that come into play when designing an eye-catching magazine ad that will serve to get the sort of response you desire from your advertising budget. A truly professional advertising design firm has made it their business to reach your customers in a thoughtful manner without turning them off.
Know Your Audience
Each magazine has their own type of audience. For example; a magazine that appeals to “foodies” will not necessarily cater to “fashionista’s.” Each audience will have a different way to approach their particular mindset. A professional magazine ad design company is acutely attuned to reach each kind of reader in a respectful, yet appealing way.
Attention Grabbing Headline
The first impression that readers get from an advertisement is contained in the headline. A headline that catches their attention in a thoughtful, non-patronizing way makes the best impression. Using worn out cliches or outrageous claims only serves to alienate potential customers. A professional magazine ad design company knows this rule by heart, and adheres to it religiously on your behalf.
The purpose of a magazine ad is to generate interest in your product or service. This can be done several ways. One superb way is to appeal to their emotions. People inherently move toward something they can gain and instinctively move away from something they will lose. A professional magazine ad design company can use both of these emotional factors to compel your readers to take action in a direction that serves your potential customers and your company best.
No matter how much your customers stand to gain from reading your ad, without a solid design layout, most will never take the time to read your message. However, make no mistake, a poor design layout will make an impression on readers. This is because people will instinctively scan the advertisement looking for evidence of the culprit that chose to insult them in this way.
Call to Action
Although well established companies will often use magazine advertising to reinforce their brand identity, most businesses will want their readers to take some sort of action. This can be in the form of using an included coupon to promote sales of their product, or perhaps contact them in some way so the company give them more information. A magazine ad is very well suited to generate action over a long period of time.
As you can see from this short blog entry, their are several really good reasons why a business should use a professional print advertising design company when planning their campaign. If you would like to speak to one of our advertising design professionals about your needs, please contact us. We’ll be happy to answer any questions and address any concerns you may have.